Governor Yahaya Bello of Kogi State, Wednesday night, told President Muhammadu Buhari and the ruling All Progressives Congress, APC, to get ready for aggressive marketing of the President and the party, declaring that the opposition Peoples Democratic Party, PDP, would not be a push over in 2019 general elections.
Governor Bello, who stated this when President Buhari hosted a dinner for youth political appointees at the Presidential Villa, Abuja, warned APC against complacency, saying the opposition should not be taken for granted, if the APC should win the election.
But Secretary to the Government of the Federation, SGF, Boss Mustapha, said PDP in its 16 years, did not do one tenth of what the APC had done in the past three and half years, adding that the ruling party went to the 2015 election with promises but will be going with its score card in the 2019 elections. Bello said though the president remained the best leader for the country till 2023, the issue of perception was one that must be taken seriously by the APC to ensure that no chance was given to the opposition to return to power.
He said the task before the APC was to convince the masses of all the president had done for Nigerians. He said: “A good product sells itself and Mr. President is a very good product. And his competence is definitely needed for the progress of this nation but we need to go out there and sale him to the people. “Public Relations practitioners will tell you that at some point, having a good product without excellent advertising is a winking in the dark. You know what you are doing but no one else does. Perception is reality but when it comes to politics and campaigning, perception management is, therefore, critical in a time like this.
“We must market the incredible accomplishment of Mr. President and of his administration to every voter and in a language he or she understands. If we fail, God forbids, the adverse narrative being put out by the PDP and other propaganda machine will dominate the land and shape perception. “If we don’t market our product very well, a tough and progressive victory against a terrorist threat, which continues to cost the lives of our brave military and law enforcement agencies, will be mistaken for inactions.”